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The purpose of this paper is to examine the relationship between stereotypes, in-group favoritism, and in-group bolstering effects across generations.

Based on the trends found in a qualitative study on generational stereotypes, questions on work ethic, work-life balance, and use of technology were administered to 255 participants identified as Millennials, Generation X, and Baby Boomers. Hypotheses predicted that with a strong stereotype, traditional in-group favoritism will not be found; however, an in-group bolstering effect will emerge. In the absence of a strong stereotype, traditional in-group favoritism is expected.

Generally, there was a strong stereotype that Baby Boomers are worse at technology than Generation X and Generation X is worse than Millennials. There was also a strong stereotype that Millennials do not do what it takes to get the job done as much as other generations. In the presence of these stereotypes, traditional in-group favoritism was not found, but in-groups bolstered themselves by rating themselves more favorably than other groups rated them. Although these findings did not hold for every item studied, there was moderate support for all three hypotheses.

As employees become aware of their biases, they can collaborate better with employees who are different than they are. Practical recommendations are suggested.

The paper applies theory of in-group favoritism to the perceptions of generational cohorts.

The purpose of this paper is to evaluate the feasibility, and effectiveness, of using Headsprout Early Reading (HER), an online computer program, to teach basic reading skills to adult offenders with mild intellectual disabilities (IDs) in a secure hospital.

A single subject pre-post-test design replicated across two participants was used. Two standardized literacy tests were completed at baseline, half way through the intervention, and at the end of the intervention period. A measure of reading self-concept was also completed. An additional component to this research design was the inclusion of two “treatment as usual” (TAU) control participants who did not complete the program.

Results are positive in terms of the feasibility of running the program, improved reading skills, and self-concept scores for both “intervention” participants compared to the “TAU” participants.

HER was originally developed for typically developing children, and has been found to be effective for children with IDs and developmental disabilities. This is the first study to evaluate this program with an adult population.

This special “Anbar Abstracts” issue of the Journal of Business & Industrial Marketing is split into seven sections covering abstracts under the following headings: Marketing strategy; Customer service; Promotion; Product management; Marketing research.

The purpose of this paper is to examine the influence of race and social class on wage differentials between Black and White employees.

A survey with four possible conditions (white/black target who was lower/middle class) was used in the study to examine the interaction between race and social class on compensation decisions.

The paper finds that there was a significant interaction between race and social class when predicting the percentage of pay increase given to employees. Specifically, there was a significant negative correlation between perceptions of social class and percentage of increase when the target was Black, but there was no such correlation when the target was White.

The sample was 95.6 percent White and did not consist of managerial employees in actual compensation decisions; however, it shows evidence that people are affected by their perceptions of social class and race when making such decisions.

Policy makers should not forget that perceived social class might interact with race to influence discriminatory decisions in workplaces. This research suggests that Black employees who are perceived to be middle class are discriminated against more than those who are perceived to be lower class. Businesses need to be aware of unintentional biases that may be plaguing their managers and train them to avoid such biases.

This paper contributes new insight into the literature on the wage gap between Black and White employees by showing the interaction between race and perceived social class when predicting pay increases.

This research article explores several questions about assessing the impacts of fathers' parental leave take up and gender equality. We ask: How does the conceptual and contextual specificity of care and equality shape what we focus on, and how, when we study parental leave policies and their impacts? What and how are we measuring?

The article is based on a longitudinal qualitative research study on families with fathers who had taken parental leave in two Canadian provinces (Ontario and Québec), which included interviews with 26 couples in the first stage (25 mother/father couples and one father/father couple) and with nine couples a decade later. Guided by Margaret Somers' historical sociology of concept formation, we explore the concepts of care and equality (and their histories, networks, and narratives) and how they are taken up in parental leave research. We also draw on insights from three feminist scholars who have made major contributions to theoretical intersections between care, work, equality, social protection policies, and care deficits: Nancy Fraser, Joan Williams, and Martha Fineman.

The relationship between fathers' leave-taking and gender equality impacts is a complex, non-linear entanglement shaped by the specificities of state and employment policies and by how these structure parental eligibility for leave benefits, financial dimensions of leave-taking (including wage replacement rates for benefits), childcare possibilities/limitations and related financial dimensions for families, masculine work norms in workplaces, and intersections of gender and social class. Overall, we found that maximizing both parental leave time and family income in order to sustain good care for their children (through paid and unpaid leave time, followed by limited and expensive childcare services) was articulated as a more immediate concern to parents than were issues of gender equality. Our research supports the need to draw closer connections between parental leave, childcare, and workplace policies to better understand how these all shape parental leave decisions and practices and possible gender equality outcomes.

The article is based on a small and fairly homogenous Canadian research sample and thus calls for more research to be done on diverse families, with attention to possible conceptual diversity arising from these sites.

This research calls for greater attention to: the genealogies of, and relations between, the concepts of care, equality, and subjectivity that guide parental leave research and policy; to the historical specificity of models like the Universal Caregiver model; and to the need for new models and conceptual configurations that can guide research on care, equality, and parental leave policies in current global contexts of neoliberal capitalism.

We call for a move toward thinking about care, not only as care time, but as responsibilities, which can be partly assessed through the stories people tell about how they negotiate and navigate care, domestic work, and paid work responsibilities in specific contexts and conditions across time. We also advocate for gender equality concepts that attend to how families navigate restrictive parental leave and childcare policies and how broader socio-economic inequalities arise partly from state policies underpinned by a concept of liberal autonomous subjects rather than relational subjects who face moments of vulnerability and inter-dependence across the life course.

The purpose of this paper is to develop a model regarding adolescent adjustment issues overseas.

Using previous literature on expatriate adjustment and in‐depth interviews with students currently living abroad, a model of expatriate teens' adjustment is developed.

Interviews found that although some issues of adolescent adjustment are similar to expatriate and spouse issues, several were unique. In addition, the interviews suggested that the effective adjustment of the adolescent might lead the expatriate to stay abroad longer than originally planned.

Small sample size and limited generalizability form the main limitations of the exercise.

Effective predeparture training for all family members is imperative for expatriate success.

The papers represent the first comprehensive look at the issues that affect the adjustment of expatriate teens.

The invitation in this chapter is to see or remember¹ what can be gained and achieved by turning our attention from a style of thinking and speaking that focuses on the “truth about things” and shifting it to a recognition of the contribution of our own cultural practices in how things come-to-be what they seem. We are invited to look at human social processes and the relationships of how things in the world get caught up in these, historical or current but always active, processes and in so doing create meaning.The point here is to arrest or interrupt the spontaneous, unself-conscious flow of our ongoing activity, and to give “prominence to distinctions which our ordinary forms of language easily make us overlook.” ( Wittgenstein, 2001, p. 43 )We are invited to indulge a little less in the apparent “nature of things” and instead give a little more attention to the practices that make things happen and the relations between their inter-actors. Rather than having the relationship between “a directly perceiving mind and reality” as our primary focus we are looking afresh at those social processes that attribute characteristics to its actors and “cause us to hold beliefs.” We might call this “relational practicing.”² I assume that the proper study of interaction is not the individual and his [sic] psychology, but rather the syntactical relations among the acts of different persons mutually present to one another….. …Not, then, men [sic] and their moments. Rather moments and their men. ( Goffman, 1982, p. 2 )Goffman richly points out the variety of ordinary, everyday ways in which people participate in social encounters and how they conduct the minutia of constitutive relational practices. Goffman spent a lifetime illuminating the relevance of the almost hidden inter-participant grammar in cooperative performance of coordinated meaning and structure and also had much to say about the practical relationships between the actors and those prevailing enacted structures.

Understanding how to predict and manage the spread of negative brand-relevant content is of critical concern to marketers. This paper aims to contribute to this understanding by building on existing anti-branding, brand hate and word-of-mouth literature to explore the factors that lead individuals to engage in the transmission of negative brand-relevant information via social media.

A two-phase exploratory design was used. The first stage involved an analysis of negative transmission via comments left on news and brand posts. The second phase of the research involved a series of 13 depth interviews with frequent social media users about their negative brand-relevant transmission behavior to add richness and depth to the findings from the passive observation in the first phase of the research.

The first phase of the research demonstrated that negative transmission can be both brand-related (e.g. driven by-product or service failure or corporate irresponsibility) and consumer-related (e.g. driven by self or social motives). The second phase of the research clarified that negative transmission often occurs in the absence of brand hate, particularly when it can be used as a covert method of self-enhancement for the transmitter via downward social comparisons.

Negative transmission as a form of anti-branding that is more strongly self-related (as opposed to brand) is established, progressing understanding and applications of contemporary media channels. Implications, including how brand-generated controversy and consumer reinforcement can be used to manage negative transmission, are offered.

Purpose – There are many unknowns about the obstacles as well as the resilient characteristics that vulnerable youth possess as they engage in the transition to adulthood. This chapter seeks to address some of these unknowns.

Methodology/approach – This chapter is based on qualitative interviews with 60 youths residing in a homeless shelter and follow-up interviews with 39 of these youths after they left the shelter.

Findings – This chapter presents the difficult life histories of these youths and how these histories affect their ability to successfully transition into adulthood. Youths reported elevated levels of instability, most often due to physical, emotional, and sexual abuse, as well as parental drug abuse, poverty, and transience. From these experiences, youths learned to rely only on themselves for support and believe resiliently in their own ability to achieve their goals. However, when located after they had left the shelter, many were still struggling mightily to achieve these goals. Post shelter, the most stable group of participants was women with children and many young mothers spoke evocatively about the support and motivation given to them by their children.

Research limitations/implication – This chapter is limited by its small, nonrandom sample. Future research on the transition to adulthood would benefit from analyzing the transition for youths with diverse backgrounds and experiences.

Originality/value of paper – The sample population and the use of qualitative, longitudinal data make this paper an important contribution to the broader transition to adulthood literature as well as the growing sociological literature on homeless youth.

The purpose of this study is to explore how individuals with overweight and obesity living in the UK respond to the public health and media messaging surrounding COVID-19 and obesity.

Qualitative interview study with a think aloud protocol. A total of 10 participants self-reported to have overweight, obesity or as actively trying to lose weight were recruited through social media and were asked to think aloud whilst exposed to four sets of public health and media materials describing the link between COVID-19 and obesity. Interviews were conducted over zoom, recorded and transcribed verbatim.

Three primary themes were identified through thematic analysis: “flawed messaging”, “COVID-19 as a teachable moment” and “barriers to change”. Transcending these themes was the notion of balance. Whilst the messaging around COVID-19 and obesity was deemed problematic; for some, it was a teachable moment to facilitate change when their future self and physical health was prioritised. Yet, when focussing on their mental health in the present participants felt more overwhelmed by the barriers and were less likely to take the opportunity to change.

Findings hold implications for public health messaging, highlighting the need for balance between being educational and informative but also supportive, so as to achieve maximum efficacy.

This study offers a novel and useful insight into how the public health and media messaging concerning COVID-19 risk and obesity is perceived by those with overweight and obesity.